The Novels project I have been working on has been going well. Just before Christmas we put the whole album up for free download on the website www.okaynovels.com. The first phase of the promo was a simple twitter blast across 3 or 4 twitter accounts with approximately 3000 followers. We had 700 downloads in the first 24 hours with no more then a 140 characters written. A few days after the initial roll out the Novels project we launched the “Sharing Blog” which will document the people sharing the Novels album. We are encouraging people to burn the songs to a CD and giving it to people, either strangers or people they know. We are also encouraging people to leave the album in locations where people may find the CDs at random. Using photos and stories from all over the world we have been able to create a community of people that are enjoying the music and sharing it with other people. The blog is also being used as an outlet for cross promotion of music blogs and the contests they are holding. Check out the blog for some rather amusing photos and updates on how you can get a copy of the 200 limited edition handmade albums.
